Brand Management
POST OFFICE – BRAND AMBASSADOR
At Daw Signs, I am the Brand Ambassador for all types of Post Office signage. I work closely with the Post Office Head Office and supply signage including Post Office and retail fascias, bulkheads, directionals etc for a large number of Post Office branches throughout the UK. Daw Signs is a major supplier for the Post Office and supply signage and furniture for over 150 sites a month. I also produce a product catalogue where Store Managers can easily order their signage.
POST OFFICE – ATM MACHINE
As part of the Post Office rebrand, I was tasked with designing the ATM Multi-Function Deposit (MFD) casing for signage. The solution was to use Opal LED with translucent vinyl to enhance its Lightbox appearance.
POST OFFICE – SERVICE DIRECTORY
All new Post Office branches are currently undergoing a rebrand of their mandatory signage. One of these is a new Service Directory, which is a sign which hangs in store windows that displays Opening Hours and Services. Working with the Propositions Equipment Specifications Lead at Post Office Ltd, I developed this design as well a solution to mass produce this in the factory using ACM and Foamex with magnetic Opening Hours and Services slats.
COOPER CROMAR – PRACTICE PORTFOLIO
When I joined Cooper Cromar, I was appointed as their Graphics/Brand Marketing Manager after they had paid an external branding company to create their new ID. From this I created marketing collateral including bids, brochures and InDesign templates while training the staff, website and intranet as well as providing signage for their newly refurbished offices. You can see the examples below.
COOPER CROMAR – TEMPLATE MANAGEMENT
As Graphics/Brand Marketing Manager, I had to keep my architectural colleagues trained and up-to-date with their InDesign knowledge. All presentations had to look consistent in the Cooper Cromar Brand style. I created easy to use templates, recorded video tutorials with support with a 'Template Guide for InDesign users'.
COOPER CROMAR – WEBSITE
I maintained the Cooper Cromar website using the Umbraco system.
COOPER CROMAR – INTRANET
I designed and regularly maintained Cooper Cromar's Intranet using Wordpress. The staff were very well informed!
COOPER CROMAR – STUDIO SIGNAGE
When Cooper Cromar refurbished their office, I created a new illuminated sign for the entrance and created a Lightbox highlighting some of their newest projects. This could be reskinned when new projects needed to be featured.
CONNECT COMMUNICATIONS – AGE UK
I handled the Age UK account at Connect Communications and was one of their Brand Champions for the whole of the UK.
CONNECT COMMUNICATIONS – FMC TECHNOLOGIES
American Hydrocarbons company FMC Technologies (now TechnipFMC) assigned Connect Communications to create their publications Brand Guidelines which was entrusted to me.
CONNECT COMMUNICATIONS – GENERAL TEACHING COUNCIL FOR SCOTLAND
I also created the publication Brand Guidelines for the General Teaching Council for Scotland - this covered three levels for brochure and magazine styles.
