Brand Management
POST OFFICE – BRAND AMBASSADOR
At Daw Signs, I am the Brand Ambassador for all types of Post Office signage. I work closely with the Post Office Head Office and supply signage including Post Office and retail fascias, bulkheads, directionals etc for a large number of Post Office branches throughout the UK. Daw Signs is a major supplier for the Post Office and supply signage and furniture for over 150 sites a month. I also produce a product catalogue where Store Managers can easily order their signage.
POST OFFICE – ATM MACHINE
As part of the Post Office rebrand, I was tasked with designing the ATM Multi-Function Deposit (MFD) casing for signage. The solution was to use Opal LED with translucent vinyl to enhance its Lightbox appearance.
POST OFFICE – SOCIAL MEDIA
I created this promo for the Post Office in Abobe Express.
You can find it in my LinkedIn postsPOST OFFICE – SERVICE DIRECTORY
All new Post Office branches are currently undergoing a rebrand of their mandatory signage. One of these is a new Service Directory, which is a sign which hangs in store windows that displays Opening Hours and Services. Working with the Propositions Equipment Specifications Lead at Post Office Ltd, I developed this design as well a solution to mass produce this in the factory using ACM and Foamex with magnetic Opening Hours and Services slats.
DAW SIGNS - SOCIAL MEDIA
I created in Adobe Express this to attract potential customers for Daw Signs.
COOPER CROMAR – PRACTICE PORTFOLIO
When I joined Cooper Cromar, I was appointed as their Graphics/Brand Marketing Manager after they had paid an external branding company to create their new ID. From this I created marketing collateral including bids, brochures, website and intranet. I created InDesign templates while training the staff how to use the software and provided signage for their newly refurbished offices. You can see the examples below.
COOPER CROMAR – TEMPLATE MANAGEMENT
As Graphics/Brand Marketing Manager, I had to keep my architectural colleagues trained and up-to-date with their InDesign knowledge. All presentations had to look consistent in the Cooper Cromar Brand style. I created easy to use templates, recorded video tutorials with support with a 'Template Guide for InDesign users'.
COOPER CROMAR – WEBSITE
I maintained the Cooper Cromar website using the Umbraco system.
COOPER CROMAR – INTRANET
I designed and regularly maintained Cooper Cromar's Intranet using Wordpress. The staff were very well informed!
COOPER CROMAR – STUDIO SIGNAGE
When Cooper Cromar refurbished their office, I created a new illuminated sign for the entrance and created a Lightbox highlighting some of their newest projects. This could be reskinned when new projects needed to be featured.
CONNECT COMMUNICATIONS – AGE UK
I handled the Age UK account at Connect Communications and was one of their Brand Champions for the whole of the UK.
CONNECT COMMUNICATIONS – FMC TECHNOLOGIES
American Hydrocarbons company FMC Technologies (now TechnipFMC) assigned Connect Communications to create their publications Brand Guidelines which was entrusted to me.
CONNECT COMMUNICATIONS – GENERAL TEACHING COUNCIL FOR SCOTLAND
I also created the publication Brand Guidelines for the General Teaching Council for Scotland - this covered three levels for brochure and magazine styles.
